Twitter Communities Gets New Feed Sorting Options
I’m still not convinced that Twitter Communities has the potential to become a significant part of the app’s experience.
That isn’t to say it won’t be worthwhile, or that certain communities won’t become popular. But, given Twitter’s concept of a “global public square,” how many users are actively participating in Communities, or even want to?
Regardless, Twitter appears to be committed to the idea, with automated sorting inside Communities streams being the most recent update.
a new way to view your Communities timeline: sort Tweets by For you (most relevant to you) or Latest (most recent)—the choice is yours!
we’re testing this on iOS, Android, and web to see if it improves your Communities experience 🤞 let us know what you think pic.twitter.com/ygWXfBxbQf
— Twitter Communities (@HiCommunities) June 1, 2022
Users may now arrange their Community feed by ‘For you’ (sounds familiar), which will display the top tweets in each community based on your involvement history, or ‘Latest,’ which will display the most recent community contributions at the top.
According to Twitter:
“Every time a person visits that Community, the configuration they chose will become the new default.” The setup is unique to each Community and may be altered at any time, allowing users to pick and personalize how they view each of their Communities depending on their personal preferences.”
Revealing the most relevant tweets for you might make it simpler to interact in your chosen communities, especially in more popular ones. Of course, this assumes that Twitter’s algorithms are capable of identifying the finest tweets for each user.
So far, Twitter’s algorithm matching hasn’t demonstrated much aptitude for personalization, with algorithm-defined feeds favoring the individuals you interact with most of the most popular tweets.
That makes sense, but there isn’t much-advanced learning going on — Twitter, for example, isn’t very good at giving you material that you might be interested in based on your prior behavior.
The Spaces page is a nice illustration of this; for now, I’m guessing you’ll have problems discovering in-progress Spaces that are relevant to you, as the listing merely shows the at any given time, the most popular Spaces broadcasts.
As TikTok has demonstrated, algorithm customization is critical to boosting user engagement, with the TikTok system being able to swiftly react to your tastes and continue to feed you more of what you want. Twitter’s methods aren’t even close, with its ‘Accounts to Follow’ and ‘Topics’ suggestions frequently falling far short of being relevant for most users.
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