The parent company of TikTok is investing in virtual reality
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The parent company of TikTok is investing in virtual reality

The parent company of TikTok is investing in virtual reality

According to a Protocol report, TikTok’s parent company, ByteDance, is increasing its investment in virtual reality. According to the report, ByteDance plans to invest “tonnes of money” in developing virtual reality-related content, citing a close source.

According to the article, a substantial amount of ByteDance’s VR expenditure would go into employment. More than 40 job listings for the Chinese headset manufacturer Pico, which was acquired by ByteDance last year, have since surfaced, according to Protocol. The majority of these positions are for XR’s California and Washington locations. Head of VR game strategy and game operation manager are among the posts that need to be filled.

Pico may be aiming for a US presence, as there is a vacancy for the head of consumer sales. The firm is searching for applicants who will be “responsible for the sales and marketing” of the company’s total product “in the US consumer market,” according to the job description.

Pico still has a long way to go, but the ByteDance investment and backing will give the XR company the firepower it needs to compete in the US market against some of the industry’s leading and more established XR hardware players, such as Meta, Valve, HTC, and PlayStation. Pico’s flagship headset, the Pico Neo 3 Link, has already gone on sale in Europe for around $472.

The Pico Neo 3 Link shares many of the same specifications as the $399 256GB Meta Quest 2. Quest 2 costs $299 for the 128GB version. Both the Pico Neo 3 Link and the 256GB Meta Quest headsets have similar storage, a Snapdragon XR2 processor, and a per-eye resolution of 1832 x 1920.

An additional headset strap is included with the Neo 3 Link headset (this is sold separately for $49 with the Quest 2 headset). Instead of the USB-C connection found in the Quest 2 headset, the Neo 3 Link has a DisplayPort connection for better image quality with the PC.

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