Google tries out a new search filter sidebar
Despite the fact that Google has broadened its boundaries to include various items under its cover, its core product has been and continues to be its search engine platform.
The internet giant has been working relentlessly to improve the functionality of its search engine since this is the type of thing that might possibly drive greater usage and engagement while also ensuring that it remains relevant in the event that an upstart competitor enters the market unexpectedly.
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With that out of the way, it’s worth noting that one of Google’s latest initiatives to improve its search engine platform includes the addition of a new sidebar on the left-hand side of its SERP, as discovered by Ryan Mews.
This sidebar will contain things like search filters based on similar searches, and some users have shared images of it, indicating that it may have an eCommerce focus.
When a user types in a search query to locate a product to buy, this left-hand sidebar displays suggestions that the user may utilize to narrow down their results. They may sort the results by features, category, price, and a variety of other factors.
This isn’t the first time Google has dabbled with sidebar search filters. Many people previously reported seeing these filters in a card above their search results, so this test might be related to it.
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It’s unclear which route Google will go in terms of adding a sidebar to its SERP, but one thing is certain: the search engine behemoth is working hard to make search filters a reality.
These search criteria can significantly increase the engine’s performance, allowing users to receive the best results with fewer clicks. Google is constantly experimenting with new features, and it’s fascinating to watch how their future modifications are being evaluated.